A new CoinGecko report showed that about 90% of new altcoins fall below their initial price within a year after being listed on major centralized exchanges.
This data paints a rather harsh picture for retail investors chasing new listings on the largest trading platforms.
Most New Altcoins Lose Value Quickly
According to the report, only about 32% of new altcoins show growth immediately after being listed on the 12 largest centralized exchanges. That means nearly two out of three tokens start falling from the very first days of trading.
Altcoin performance after listing. Source: CoinGecko
Exchange data shows a noticeable difference. Upbit performs best, with 67% of tokens remaining in the green 30 days after listing. However, CoinGecko notes that this exchange adds new projects less frequently than others.
For Binance the figure is about 50%, while for Kraken and Gate it is much worse — only 14%.
But even this growth quickly fades. By the period from day 30 to 59, on average only 25% of tokens remain in the green.
“Over longer timeframes, this figure almost linearly declines across all exchanges. The only exception is Coinbase. Its tokens sometimes get a second wave of growth about half a year after listing,” the report says.
Even Leaders Like Upbit Eventually Go Negative
The story with Upbit is especially telling. Despite the best result in the first 30 days, all its new altcoins fell below the listing price by the 300–329 day interval.
The drop from 67% to 0% suggests that the growth was driven more by hype and limited supply than real demand. After a year, less than 10% of tokens on most major exchanges remain above their initial price.
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Overall, the pattern repeats from project to project. The hype around new listings rarely turns into long-term value. Some tokens see quick growth, but only a few manage to hold onto it.
Why New Listings Fall So Often
This result is not a coincidence, but an established market pattern. At launch, most new tokens get a sharp influx of liquidity due to hype, marketing, and limited supply. Early investors and funds lock in profits as soon as trading opens, which puts pressure on the price from the very first days.
Another factor is inflated expectations. Projects come to exchanges with valuations that are not always backed by a real product or demand. When the excitement fades, the price gradually returns to more realistic levels.
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As a result, the market quickly weeds out weak projects. Without a strong ecosystem, users, and real use cases, it is difficult for a token to stay above its listing price. That is why short-term pumps at launch rarely turn into sustainable growth.
