The developer of the USDe stablecoin, Ethena Labs, has announced the hiring of ten specialists. This is the first large-scale expansion in the past two years. The new employees will help create two products that, according to management, could rival USDe in scale.
Team growth and new directions
The startup will increase its staff by about 50%. Currently, Ethena employs around 20–25 people, and the company plans to add another ten engineers and product specialists. Open positions include head of security, senior backend developer, DeFi and trading engineers, as well as a designer and business development manager.
Management notes that the team has long remained small and focused on supporting the core of the ecosystem. Now Ethena is preparing for the next stage — the launch of two new business lines and products, which are expected to be released within three months.
New products and strategy
The company has not yet disclosed details, but it is known that the new products will complement the existing digital assets USDe and USDtb. According to forecasts, both products could reach comparable volumes to the project’s main stablecoin.
Ethena, created as infrastructure for “synthetic dollars,” has actively strengthened its position in recent years. Its solutions are used by major DeFi projects: recently, the Jupiter platform on Solana announced that it would use Ethena’s technology to issue its own stablecoin, JupUSD.
Investors and support
Ethena Labs continues to attract the attention of institutional investors. In the fall, investment holding M2 Capital from the UAE joined its partners. Other well-known investors include Binance Labs, Bybit, Dragonfly, Fidelity, and Franklin Templeton.
The company positions itself as a player at the intersection of finance and technology, developing infrastructure for stable digital assets and risk management.
What’s next?
The launch of new products will be an important step for Ethena. If forecasts come true, the company will be able to strengthen its position in the stablecoin segment and offer the market new tools capable of competing with the largest digital currency issuers.
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