Cryptocurrency has become the most ignored topic on X since the launch of the snooze feature. Users are increasingly disabling it due to a flood of spam and content created with AI.
Since this feature appeared, crypto has held the top spot among topics users most often hide. A significant role in this was played by the influx of so-called AI slop, meaning low-quality content generated by neural networks.
On Thursday, X’s Head of Product Nikita Bier said that crypto topics have surpassed even politics, the Iran conflict, sports, and finance in terms of being hidden. For the platform, this is a notable shift, as it was previously considered the center of Crypto Twitter.
The snooze feature, which allows Premium subscribers to hide topics from the “For You” feed for 24 hours, was launched on April 22. At the time, Bier described it as a tool that gives users the ability to “mute or amplify the flow of junk content,” hinting at the rise of low-quality posts.
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Crypto content on X has recently faced increasing criticism. In January, the platform changed its API policy and disabled apps that paid users for posts. This move was intended to reduce AI content and spam spread through so-called InfoFi services, where users were rewarded for activity.
Bier’s Conflict With Crypto Twitter
Earlier this year, Bier said in a now-deleted post that reach problems on Crypto Twitter are largely created by the users themselves. In his opinion, many accounts “burn” their daily visibility limit by posting too frequently or cluttering comments with repetitive messages like endless “gm,” causing genuinely useful content to get lost.
The crypto community reacted sharply. CryptoQuant founder Ki Young Ju countered that the main problem is the stream of AI content, which X algorithms can’t distinguish from real users.
“It’s absurd that X finds it easier to restrict crypto topics than to improve bot detection,” he wrote.
Bier became Head of Product at X in June 2025. Before that, in March, he became an advisor to the Solana Foundation, where he worked on developing user applications and bringing them to a mass audience.
Also, on April 15, X launched the Smart Cashtags feature. It allows iPhone users in the US and Canada to view stock and crypto price charts directly in the app. Supported assets include bitcoin, Ether, XRP, as well as shares of Coinbase and MicroStrategy. The launch took place a few days after Bier hinted that the platform was preparing a tool to smooth over a rough period for the crypto segment.
Sentiment and Interest in Crypto Remain Weak
Sentiment in the crypto market remains depressed. The Fear and Greed Index is at 29, which corresponds to the fear zone. This is a noticeable recovery compared to last month, when the indicator dropped to 11 (Extreme Fear), but it’s too early to talk about investor calm.
Google Trends shows the same trend. Global interest in cryptocurrencies fell sharply after peaking at the start of 2026. Queries like “crypto,” “cryptocurrency,” and “bitcoin” continued to decline as April approached.
