Pump.fun has launched an open task platform where users can post rewards for performing any public actions. In the first days, offers appeared for ticker tattoos, quitting jobs live on air, and other provocative stunts to promote memecoins.
The new service works like a bounty marketplace. The task creator deposits funds in escrow, the participant completes the condition and submits proof, and the platform team reviews the application. If the result is accepted, the reward goes to the performer.
Memecoins Get a New Advertising Format
The platform describes the product as a way to use “the power of people and money around the world” to complete any tasks. In practice, the first bounties quickly turned into a market for viral stunts, where projects try to buy attention through risky or strange actions.
Among the expensive tasks were offers worth tens of thousands of dollars. One promised about $57,000 for parachuting into a World Cup match in a memecoin mascot costume. Another offered $25,000 for an interview with the family of Henry Novak’s killer.
There were also smaller but no less controversial tasks. For example, about $3,000 was promised for quitting a job live on air. Such formats immediately raised questions about safety, moderation, and the platform’s responsibility.
Some Tasks Appear Dangerous
Some bounties go far beyond ordinary marketing. On the platform, a task worth about $3,572 was found, where the performer had to paint a memecoin ticker on a car and set it on fire, filming the process on video.
Another example is a reward of about $2,630 for a ticker tattoo on the forehead. According to the source, this task already had several applications with the condition fulfilled.
Formally, the platform prohibits tasks that could be considered spam on X. But current examples show that the boundaries of what is acceptable remain blurred. If users get paid for humiliating or potentially dangerous actions, the platform quickly faces not only legal but also reputational risks.
Users Compare the Format to ‘Squid Game’
The community’s reaction was sharp. One X user wrote that such a marketplace looks like a game with the lives of poor people for the audience’s entertainment. Another compared the format to ‘Squid Game.’
These comments highlight the main conflict. On one hand, bounties give projects a cheap way to get viral content and attention. On the other, financial motivation can push people to do things they would not do without a reward.
For memecoins, this is a particularly sensitive topic. Their marketing is often built on absurdity, hype, and spectacle. But when incentives become monetary, the line between a joke and exploitation quickly disappears.
The Platform Has Already Collected Hundreds of Applications
At the time of publication, the service had 225 active tasks and 509 submitted applications. The total amount of unclaimed rewards was about $115,000.
Users can sort tasks by payout amount, time remaining, and number of applications. Each bounty has an expiration date, a description of the conditions, and requirements for proof.
This structure makes the service similar to an open marketplace for viral marketing tasks. The difference is that instead of regular promotions, tasks designed for shock, conflict, and rapid spread on social media appear here.
Pump.fun Again Pushes the Boundaries of the Memecoin Market
Pump.fun has already become one of the main tools for launching memecoins on the Solana network. Now the project is trying to add a new layer to token launches—paid promotion through user actions.
For token creators, this can be a way to quickly get attention without classic advertising. It’s enough to create a task, deposit a reward, and wait for participants to start generating content themselves.
But this model carries obvious risks. If bounties become more and more extreme, the platform will have to moderate tasks more strictly. Otherwise, virality could lead to scandals, social media bans, and complaints from regulators.
What’s Next?
The new platform shows how far memecoin marketing has gone. Projects are no longer limited to tickers, memes, and social media posts. Now they can directly pay people for actions meant to attract attention at any cost.
For Pump.fun, the main challenge is to maintain a balance between an open task marketplace and user safety. If moderation is weak, the service will quickly become a platform for dangerous and humiliating stunts.
The main takeaway is simple. A bounty platform can increase the virality of memecoins, but at the same time raises an uncomfortable question: where does creative marketing end and the purchase of risky behavior for views begin?
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