Thumzup Media Corporation, whose shares are traded on Nasdaq, has announced plans to implement Dogecoin (DOGE) into its rewards system for content creators. The decision could become an important step toward integrating cryptocurrencies into the digital advertising and content monetization industry.
Dogecoin as part of the rewards ecosystem
Thumzup is an innovative platform that allows users to earn money by posting content about brands and advertisers’ products. Until now, payouts have been made in fiat currency, but the company is considering adding DOGE as an alternative to cash payments.
CEO Robert Steele noted that this move is aimed at increasing efficiency and expanding the platform’s audience:
‘The integration of Dogecoin is an important step towards creating a scalable and low-cost rewards system. We are confident that cryptocurrency payments will increase the platform’s appeal to users around the world.’
Dogecoin is ideally suited for the pay-per-post model due to its high transaction speed and low fees. These features make the token especially convenient for micropayments, which are the foundation of the Thumzup ecosystem.
The company emphasizes that DOGE can solve the problems of traditional banking systems, where transfers are often accompanied by delays and high costs, especially for international settlements.
Step-by-step launch and testing
Thumzup has not yet named specific integration dates, but reported that the rollout will take place in stages. The stages will include technical validation, regulatory compliance assessment, and testing in pilot programs.
According to company representatives, the strategy is aimed at creating a secure and sustainable model that will allow the combination of traditional and cryptocurrency payment methods.
Why Dogecoin
The choice in favor of DOGE is related not only to its technological advantages, but also to its large user base and cultural influence. Dogecoin is known for its active global community, which makes it attractive for projects focused on audience engagement. Thanks to its low transaction costs, DOGE can reduce the company’s operating expenses while improving the payout economy.
Institutional interest and the growing influence of DOGE
Interest in Dogecoin is increasing amid expectations of the launch of spot ETFs for DOGE. In September, the first instrument was registered — the REX-Osprey DOGE ETF (ticker DOJE). Analysts note that the emergence of such funds could increase institutional participation and boost the token’s liquidity.
Thumzup already owns a number of crypto assets, including Bitcoin, Ethereum, Solana, and Litecoin, and continues to deepen its integration with digital currencies. The potential addition of DOGE to the rewards system could be another step toward the company’s full transition to a crypto-oriented model.
Market reaction and DOGE prospects
Amid news of the possible integration, the price of Dogecoin has risen, despite a recent weekly decline of 20%. On Wednesday, the token was trading around $0.20, showing a local recovery.
Analysts note that the success of the Thumzup project could become an additional driver of demand for DOGE, especially if the company begins to use the token widely for user payouts.
The combination of institutional initiatives such as ETFs and the growing adoption of Dogecoin in corporate ecosystems could support a long-term upward trend. Given favorable market dynamics, analysts still consider the $1 level a key target for the current cycle.
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