The meme coin TRUMP, associated with Donald Trump, has started raffling tickets to a VIP box at the 2026 World Cup final. The project team is trying to revive interest in the token after a steep decline.
The promotion was launched through the TRUMP Coin Club. Since January 2025, the coin has lost about 97% of its value, so the project is trying to keep the community’s attention with new bonuses and events.
At the same time as the advertising campaign, updated terms appeared in the project’s documents. They state that entities and partners related to the project may sell their tokens during the TRUMP Coin promotion.
TRUMP Coin Tries to Maintain Interest in the Token Amid Decline
According to updated materials on the project’s official website, the contest with a leaderboard will run from May 12 to July 1.
19 of the largest $TRUMP holders at the end of the promotion are promised a three-day VIP program in July. The main bonus is a seat in a private luxury box at the World Cup final on July 19.
In addition, participants are offered 20% discounts on Trump-branded merchandise, including watches, perfume, and sneakers, as well as gift sets with souvenirs.
The promotion description also clarifies that FIFA and the World Cup organizers are not involved in the cryptocurrency promotion.
All this is happening against the backdrop of weak token performance.
Since the beginning of the year, TRUMP Coin has lost more than 54% of its value and is now trading at around $2.21.
For comparison: before Trump’s inauguration in January 2025, the token rose to almost $74.
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Even high-profile events did not help change the situation. Last month, a private evening was held at Mar-a-Lago for major investors, but this had almost no effect on the coin’s price.
Insiders Allowed to Sell Tokens While Holders Are Motivated to Hold Coins
Alongside the World Cup promotion, a clause appeared in the project’s documents that quickly drew the community’s attention.
The terms state that companies related to the project, including Fight Fight Fight LLC and CIC Digital LLC, as well as their partners, may sell, transfer, or otherwise dispose of TRUMP Coin during the advertising campaign.
It also states that such transactions may occur simultaneously with the project’s promotion, marketing activities, and events such as Coin Club.
Amid recent wallet movements, such wording has become a hot topic of discussion.
Earlier, Ember CN analyst reported that addresses associated with the project transferred about 7 million TRUMP Coin to centralized exchanges. At that time, the amount was valued at nearly $20 million.
Previously, the market had already noticed transfers from wallets linked to the project team. Because of this, some traders suspected that token promotion might coincide with increased insider activity.
Transferring coins to exchanges does not necessarily mean a sale, but this is exactly why the updated project terms sparked so much discussion.
This creates a rather controversial situation: users are motivated to hold large amounts of TRUMP Coin to participate in the promotion, while entities related to the project retain the ability to reduce their own positions.
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The documents also specifically state that users should not buy or accumulate TRUMP Coin in the expectation that the advertising campaign will support the token’s price.
In addition, the project emphasizes that TRUMP Coin is not considered an investment instrument, investment contract, or security.
The terms also state that the token is not officially distributed or sold by Donald Trump, Trump Organization, or related entities. The name and symbols of Trump are used only under a limited license.
These disclaimers are now causing the most controversy around the project. The promotion is built around the Trump brand and VIP access to major events, but the team is trying to legally distance itself from any investment promises.
Debate Grows Around Trump Crypto Projects
The story with TRUMP Coin has again raised the issue of how closely politics has begun to intersect with the crypto market.
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While ordinary buyers who entered the token at its peak in early 2025 are mostly at a loss, entities associated with the Trump family continue to profit from crypto projects and licensing.
According to Reuters, companies linked to the Trump family have already raised more than $1 billion through crypto projects and digital asset sales.
Just meme coins and related licenses in the first half of 2025 reportedly brought at least $336 million. At the same time, related entities still hold large volumes of tokens.
Because of this, the issue is increasingly being raised by lawyers and politicians in the U.S..
Democrats are especially vocal in their criticism. Senator Elizabeth Warren, for example, tried to add amendments to the CLARITY Act that would limit potential conflicts of interest and political influence on the crypto market.
Meanwhile, there is less and less time left until the end of the TRUMP Coin contest, and selling pressure in the market remains.
For ordinary holders, the situation looks quite risky. They have to not only hold a falling token to participate in the VIP ticket promotion, but also consider the possibility of new sales by entities associated with the project itself.
