One of the world’s most popular crypto wallets is undergoing a transformation. TrustWallet, which until recently was posting eight-figure annual losses, is now confidently profitable and demonstrating a sustainable business model.
The company’s management announced new plans: integration with Solana, the launch of the Trust Moon accelerator, and a goal — to attract 1 billion users worldwide by 2030.
From losses to sustainable profit
TrustWallet CEO Eowyn Chen recalled that in 2022–2023, the company was losing millions of dollars each year, focusing exclusively on audience growth. But by 2024, the strategy changed: the team rebuilt its monetization model, strengthened its product line, and for the first time posted eight-figure profits.
‘We have proven that we can be independent. TrustWallet is no longer a teenager in the Binance ecosystem, but a mature player ready to compete on equal terms,’ Chen noted.
Competition goes beyond Web3
The company is now targeting not only the crypto community. Over the next five years, TrustWallet plans to compete with major fintech companies like PayPal and Revolut. The goal is ambitious: not just to maintain its position in the Web3 wallet segment, but to occupy the niche of a universal financial app for millions of people.
‘This will be a battle not for hundreds of thousands of crypto-native users, but for a billion-strong audience,’ Chen emphasized.
New Trust Moon accelerator
To develop its ecosystem, TrustWallet launched the Trust Moon accelerator in partnership with Binance YZi Labs, AWS, and a number of blockchain projects. Its task is to help startups test their products with real wallet users.
‘A project needs not just cloud or infrastructure. The last mile is the user. And it is TrustWallet that can show a startup how the product is perceived by the audience,’ added Chen.
Security as a foundation
One of the key areas has been security updates. TrustWallet has implemented transaction filters, anti-fraud systems, and an improved notification system. According to the company, in 2025 alone these measures prevented the theft of tokens worth more than $460 million.
Special attention is paid to ‘transparent signing’ — users now clearly understand what permissions they are granting to smart contracts. This reduces the likelihood of mistakes and phishing attacks.
Solana support and a focus on multichain
The company also announced support for Solana, for the first time implementing account abstraction for a network outside the EVM. TrustWallet has already integrated more than 100 blockchains, but now is focusing on quality: new networks will be added selectively, based on real demand.
From crypto to traditional assets
In June 2025, TrustWallet, in partnership with Ondo Finance, introduced the ability to trade tokenized US stocks and ETFs. This experiment shows that the company aims to unite traditional finance and crypto infrastructure.
‘If an asset has value, it can be transferred more efficiently to the blockchain environment. It doesn’t matter if it’s bitcoin or stocks,’ Chen explained.
The future of wallet tokens
TWT — TrustWallet’s own token — will play a special role in the strategy. It should connect all ecosystem functions and become a tool for loyalty and governance. Amid rumors of possible MetaMask and Rabby tokens, TrustWallet aims to secure its leadership in this niche.
What’s next?
TrustWallet has gone from a loss-making startup to a profitable company now ready to challenge global fintech giants. Support for Solana, a focus on security, tokenization of traditional assets, and expansion of its partner network give the company a chance to become the main wallet of the new generation. And the goal of a billion users by 2030 no longer seems like fantasy.
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