A new MetaMask website is fueling rumors about the imminent launch of the MASK token. The appearance of a password-protected domain claim.metamask.io has revived expectations that the wallet team is preparing the long-discussed airdrop.
According to the community, Consensys may be on the verge of launching its own distribution for Ethereum wallet users.
When to expect the MetaMask airdrop — countdown to MASK has already begun
This week, users noticed a new domain leading to a password-protected login page. No additional information is available there yet.
Although MetaMask has not officially confirmed any connection to this site, analysts and community members are convinced: the domain structure and design fully match the style of the MetaMask ecosystem.
The discovery coincided with the launch of the MetaMask Rewards program — a loyalty system based on points, announced in early October. This only increased suspicions that the token claim page may go live soon.
The new initiative provides for $30 million in rewards for onchain activity. Users earn points for swaps, bridges, and other DeFi actions, especially in the Linea network, which is being developed by Consensys as an L2 solution based on Ethereum.
Observers believe that these points may become the criteria for selecting participants for a possible MASK token airdrop.
Consensys CEO Joe Lubin previously hinted that a native MetaMask token would appear “sooner than everyone thinks.” He called the token launch a step toward decentralization and linked the loyalty program to the wallet’s future transition to a new stage of development.
Will MetaMask launch a token in 2025? Source: Polymarket
On the prediction platform Polymarket traders estimate the chance of an airdrop by the end of the year at 19%, which was much lower not long ago.
Nevertheless, not everyone is convinced that the appearance of a new page means an immediate token launch. MetaMask Product Director Cristian Montoya confirmed that the company is indeed launching a loyalty program as the first step, but also urged users to be vigilant.
“You won’t have to look for a link in some random social media post. All information will appear directly in the wallet and on our official website,” Montoya emphasized.
MetaMask is turning into a universal DeFi platform amid token rumors
Rumors about a MetaMask token have been circulating since 2021, when developers first talked about a model involving the community through a governance token. But so far, the team has not confirmed any specific plans for a distribution, despite the ecosystem’s active expansion.
From built-in swaps and bridges, MetaMask has now moved to derivatives trading. On October 8, the wallet launched MetaMask Perps, a new feature allowing users to trade perpetual futures directly in the app. This was the most significant step for MetaMask toward becoming a full-fledged trading platform. Now it competes with centralized exchanges like Binance and OKX.
At the same time, in August, governance forums discussed the idea of launching a native stablecoin MetaMask USD (mUSD), developed in partnership with payment giant Stripe.
See also: OKX added Virtuals Protocol (VIRTUAL) amid market revival
It was assumed that mUSD would be issued through the M⁰ network — a decentralized settlement infrastructure focused on fiat backing. The new token was supposed to be an alternative to players like USDC and USDT. The proposal was later removed, but sources close to the project insist development continues.
That same month, MetaMask introduced social login. Now you can create or restore a wallet via Google or Apple. This is part of a strategy to simplify access for newcomers without giving up self-custody of keys.
All these steps are unfolding amid increasingly active rumors about a possible token distribution, not only within MetaMask but across the entire industry.
Airdrop season returns
In September, Consensys carried out a large-scale launch of the Linea token, distributing over 9 billion coins to eligible users. After that, a number of major Web3 projects began preparing their own distributions.
Last week, the decentralized prediction market Polymarket confirmed plans to launch the POLY token. According to Marketing Director Matthew Modabber, the team aims to create a token “with real utility and long-term value.”
Meanwhile, speculation has flared up again around the L2 network Base, supported by Coinbase. Previously, the project rejected the idea of launching a token, but recently hinted it may revisit it.
See also: Large Ethereum holders quietly become active — market starts to react
Such a turn after the success of Linea strengthened the opinion that the crypto market is entering a new wave of airdrop season. At the same time, MetaMask remains the most anticipated project in this race. The wallet has over 30 million active users per month. A potential MASK distribution could become the largest event in DeFi history.
However, the MetaMask team emphasizes that the rewards system is not designed for a quick giveaway, but for sustainable user engagement. Developers note that the program is aimed at tracking stable activity in DeFi, not short-term spikes for farming.
