Polymarket CMO confirmed plans to launch POLY token

0 Reading time: 4 min. okasks_editor

Polymarket CMO Matthew Modabber said in an interview that the team is working on launching its own token POLY. According to him, the project aims not just to issue a token, but to create a full-fledged tool with real utility and long-term value.

“There will be a token. There will be an airdrop too. We could launch it at any moment. The only question is how thoroughly we want to approach this process. Our goal is to make a token that will have real utility, a long life, and stability. This is what we expect from ourselves, and we think the community does too,” Modabber emphasized.

The hype around the POLY token is gaining momentum

The first hints about the launch of the native token came from the platform’s founder Shane Coplan. Since then, the activity and strategic behavior of Polymarket traders has noticeably increased, with many trying to adapt their behavior to possible conditions of a future airdrop.

According to analysts, users have started to change their interaction tactics with the platform, hoping to be among those who will receive tokens during the distribution.

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Nevertheless, the launch of POLY in the near future is unlikely. According to current forecasts, the probability of the token appearing before the end of 2025 is less than 30%. Most likely, its release will be postponed until 2026.

Matthew Modabber also emphasized that the team is currently focused on relaunching the platform in the US:

“There’s no point in rushing the token, our top priority is launching the American version. The token will appear when the platform is fully operational in the US.”

Kalshi is ahead of Polymarket in trading volumes

While Polymarket is preparing to launch its token and expand its presence beyond the crypto market, competitors are not standing still either. According to on-chain data, the Kalshi platform recorded trading volumes of $2.9 billion in September. Meanwhile, Polymarket had $1.4 billion.

The growth of Kalshi is partly explained by its regulated status. The platform operates under the supervision of the CFTC, which makes it especially attractive to institutional and retail traders.

Polymarket is currently discussing a new investment round. The valuation could rise to $15 billion. For comparison: after the June round from Founders Fund for $150 million the company was valued at $1.2 billion.

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Since then, the situation has changed. In the fall, Intercontinental Exchange — the parent company of the New York Stock Exchange — invested in the project. It invested $2 billion, raising the valuation to $9 billion.

Polymarket is also actively expanding beyond the crypto niche. The platform signed a deal with DraftKings, which will provide bet settlement, and signed a multi-year agreement with NHL. All this points to the company’s serious plans to establish itself in the traditional financial sector — and attract a new audience.

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