The issuer of TRUMP is trying to raise at least $200 million to launch a digital treasury that will buy back the depreciated token. This was reported by Bloomberg on Wednesday.
The project is led by Bill Zanker — a longtime partner of Donald Trump and one of the main promoters of the token. According to the publication, the total amount of funding could rise to $1 billion, although the initiative is still at the negotiation stage and is not guaranteed to be completed.
This initiative was launched amid the price drop of TRUMP. Since January, the memecoin has fallen from $44 to about $8.
Conflict with World Liberty Financial disrupted the wallet launch
The idea of a digital treasury (Digital Asset Treasury, DAT) appeared amid a wave of similar initiatives. According to PitchBook, since the beginning of 2025, more than 80 companies have entered this segment. Many of them faced a drop in valuation after the initial hype.
The TRUMP project received additional attention thanks to Donald Trump himself. In May, he attended a dinner with the largest memecoin holders. Before the event, Fight Fight Fight held a contest on social media — the leaderboard showed which investors could get a seat at the table with the former president.
However, in the summer, Zanker tried to launch a branded crypto wallet under the Trump brand — and failed. The reason was a conflict with World Liberty Financial, another crypto project associated with the president. Meanwhile, the WLFI token from this company has already attracted the interest of the digital treasury ALT5 Sigma.
The majority of TRUMP tokens remain locked
The supply of the memecoin remains strictly limited. According to Messari, about 35% of the tokens are in free circulation, giving the project a market capitalization of $1.5 billion. The remaining tokens, mostly held by structures associated with Trump, are now gradually being unlocked.
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The total issuance volume is 1 billion TRUMP. At launch, 800 million were frozen. One of the largest holders is crypto entrepreneur Justin Sun, who is also an advisor to World Liberty Financial. He attended the May dinner and reportedly received a watch as a gift.
Weak TRUMP performance forced search for new investors
At the same time, the Trump family is increasingly expanding its presence in the crypto space. Over the past year, they have launched projects in bitcoin mining, stablecoins, digital treasury, and an ETF tied to BTC.
For Zanker, the idea of a digital treasury is an attempt to breathe new life into a token that is losing investor confidence.
