The video platform Rumble, partially owned by Tether, is reaching a new level of digital currency integration. As early as December, users will be able to tip creators in Bitcoin, Tether (USDT), and Tether Gold (XAUT). This will be one of the largest crypto payment deployments in the online video sector.
A platform focused on cryptocurrencies
Rumble, whose shares are traded on Nasdaq under the ticker RUM, announced the launch of this feature at the Plan B forum in Lugano. According to the company, the platform has more than 51 million active users per month.
The feature will work through the built-in non-custodial Rumble Wallet, which gives users full control over their funds and the ability to pay for content without intermediaries.
According to information on Rumble’s website, crypto payments will appear as early as mid-December. At launch, Bitcoin, USDT, and Tether Gold will be supported. According to analysts, this is one of the most significant steps in integrating cryptocurrencies into the media industry.
Tether strengthens its presence in media
Partnership with Rumble is part of Tether’s broader strategy to promote its products beyond the financial sector. Recall that in 2023, the company invested $775 million and acquired 48% of the platform’s shares. Now, Tether not only owns a significant stake but also helps develop internal payment solutions based on stablecoins.
Tether CEO Paolo Ardoino emphasized that the project should demonstrate how millions of users can switch to digital currency settlements:
‘We want to show that 51 million active Rumble users, mostly from the US, can use stablecoins domestically. This is a country with the most developed financial systems — and this is exactly where we want to prove the effectiveness of blockchain.’
Promoting the new stablecoin USAT
Rumble will also become the first major platform where Tether will test the implementation of the new stablecoin USAT, which will comply with US legislation (GENIUS Act). According to Ardoino, the USAT project aims to create a ‘transparent and regulated’ alternative to USDT that can be freely used in the US.
First transactions and user bonus
According to the company, the first creator to receive a tip in Bitcoin was lawyer and video blogger David Freit. To celebrate the launch, the platform announced a promotion with a giveaway of 1 BTC among users who test the new system by the end of October.
This approach, according to observers, not only helps popularize crypto payments but also strengthens the community around Rumble, offering creators and viewers new ways to interact.
Rumble’s crypto savings and interest in Bitcoin
In addition to the tipping feature, Rumble is actively investing in digital assets. According to BitcoinTreasuries.net, the company owns 210.8 BTC — about $23.6 million at the current rate. This step reflects a long-term strategy to diversify reserves and increase the share of cryptocurrencies in corporate balances.
Potential market impact
Experts believe that the integration of crypto payments in Rumble could set a precedent for other media and video platforms. Direct crypto tips remove intermediaries and fees, and also give creators access to a global audience without banking system restrictions.
Amid the expansion of Web3 tools and growing interest in independent media, Rumble could become one of the first platforms where creator-viewer interaction moves to a fully digital form.
What’s next?
If the launch is successful, the tipping feature could become a permanent part of the Rumble ecosystem and push other major platforms to integrate cryptocurrencies. For Tether, this is a chance not only to strengthen the position of its tokens but also to show how digital money can work in the real economy — quickly, decentralized, and without intermediaries.
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