Bitcoin Suisse is preparing a major restructuring. The plan affects several areas at once:
- cutting up to 60 jobs in Switzerland;
- moving part of software development abroad;
- transferring back-office functions to cheaper jurisdictions.
For the local staff, this could mean the loss of about half of all jobs.
What Is Changing in the Structure of Bitcoin Suisse
The crypto-financial group from Zug, which employs about 200 people, manages clients’ digital assets worth more than $3 billion. Now Bitcoin Suisse AG is reviewing its operating model: some teams in Switzerland will be reduced, and some tasks will be moved abroad.
At the same time, the company is closing its IT development center in Copenhagen. Bitcoin Suisse already has a site in Bratislava, and the next step should be the opening of another center in Vietnam.
“In Bratislava and Vietnam, we can provide these services at a significantly lower price,” said CEO and co-founder Andrey Meisen.
According to Andrey Meisen, the decision is not related to pressure in the cryptocurrency market, but to an international growth strategy. The company is focusing on a more efficient cost structure and wants to build an operational base that will allow it to scale services faster.
From Crypto Services to Wealth Management
Bitcoin Suisse has been operating since 2013 and offers clients several key services around digital assets:
- Trading: buying and selling digital assets for clients.
- Custody: protecting crypto assets and providing access to infrastructure for their secure accounting.
- Staking: participating assets in blockchain networks with the opportunity to earn rewards.
- Lending: solutions related to loans secured by digital assets.
In the client model, these areas can be summarized in three main blocks:
- Trade: trading digital assets.
- Asset services: services related to assets and their maintenance.
- Loan: lending.
The company’s infrastructure is tied to the blockchain market and is in demand among investors working with assets and networks such as Bitcoin, Ethereum, and Tezos. For institutional clients, market liquidity, reliable technology, a clear communication protocol, and the ability to compare crypto portfolios with familiar fiat benchmarks — Swiss franc, United States dollar, and euro — are especially important.
Andrey Meisen also noted that Bitcoin Suisse intends to go beyond classic cryptocurrency services. The company wants to work more broadly with wealthy private clients and institutional investors, offering solutions in the field of wealth and asset management.
Licenses Should Support International Expansion
For the new strategy, Bitcoin Suisse has begun to strengthen its licensing base. In June, its subsidiary in Liechtenstein received approval under European Union rules for crypto asset markets. This gives the company the opportunity to serve clients in certain markets of the European Economic Area.
For players in the Swiss financial market, regulatory reputation remains a key factor. In this environment, industry standards and associations, including VQF -RRB- Financial Services Standards Association, play a significant role, as client trust is directly related to the quality of control, compliance, and the sustainability of the operating model.
The restructuring shows that Bitcoin Suisse is trying to combine two directions: reduce costs for technological and administrative functions and at the same time expand the range of services for a larger international client base.
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