TON Strategy, led by Executive Chairman Manuel Stolz, has officially announced the creation of a treasury structure with assets totaling $558 million. The new instrument became the first public way for American investors to access Toncoin and the Telegram ecosystem.
TON enters the US market
According to Stolz, the listing of TON Strategy on Nasdaq paved the way for institutional and retail investors from the US to invest in TON, where the token had previously been unavailable. He emphasized that Telegram gives TON a unique advantage — built-in infrastructure and a potential audience of a billion users.
The company plans to gradually increase its share of Toncoin by buying it on the spot market. ‘We will be buying Ton constantly, using capital from share placements. This is a long-term strategy, with no borrowed funds,’ Stolz noted.
Treasury model following MicroStrategy’s example
Stolz compared TON Strategy to the model previously used by MicroStrategy to accumulate bitcoin. He called it a ‘new genre’ of digital asset management — public companies with permanent capital whose value directly depends on the underlying asset.
Unlike bitcoin, Toncoin offers an additional source of income — staking. According to Stolz, the presence of yield makes the model more sustainable:
‘Bitcoin companies depend only on price. TON has yield, which provides profit even in a weak market.’
Telegram as a growth factor
The integration of TON with Telegram remains the project’s main advantage. Stolz noted that the messenger’s ecosystem already includes mini-apps, payments, and games, and the platform itself could become ‘the first real mass entry point into Web3.’
He also emphasized the importance of Telegram for the long-term strategy:
‘This is not just a partnership. TON is Telegram’s financial layer. Everything, from advertising to subscriptions, is gradually moving to the blockchain.’
Competition and risks
Stolz acknowledges that volatility and 80% drawdowns are part of any cryptocurrency’s life. However, TON Strategy is betting on resilience and the absence of debt. The company also keeps part of its assets in cash to buy back shares at a reduced price if necessary and increase per-share value.
What’s next?
In the coming months, TON Strategy intends to expand its presence in Asia and the US, as well as develop its own staking infrastructure. According to Stolz, the company is considering issuing a stablecoin and creating a platform to attract capital to the TON ecosystem.
‘We are at the origins of a new class of public companies. Telegram and TON offer a rare chance to connect traditional finance and blockchain. It’s only just beginning,’ he concluded.
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